How many people search for real estate agents each month?

About 1,434,660 monthly searches across the top related keywords in the United States, led by "real estate agents portland".

Who already ranks for real estate agents searches?

0 dedicated directories and 2 general aggregators appear in the top 10 results for "real estate agents portland".

Local directory / United States / Data pulled 1 day ago

Real Estate Agents Directory in Portland, OR

A directory for real estate agents in Portland, OR, connecting buyers and sellers with local professionals.

Verdict: Worth a try

While there is a decent local search volume, the competition is strong with five business sites and two aggregators dominating the top results. There are no dedicated directories ranking, indicating a gap in the market but also a challenge due to established players. This niche is worth exploring despite the competitive landscape.

Local searches: 2,910; per month; 1,434,660 nationally
Directories: 0; dedicated, in the top 10
Aggregators: 2; Yelp, Maps, marketplaces
Businesses nearby: 3,245; within ~20 km

Demand

Monthly Google searches in United States for the keyword cluster around 'real estate agents', with the Portland keywords marked. Phrasings Google counts as one keyword are collapsed.

Google Ads keyword data

Primary keyword

real estate agents portland

Local / national

2,910 / 1,434,660

Easy keywords

8 of 18

Keyword	Volume	Difficulty	CPC	Intent
real estate agent	201,000	53 medium	$10.93	commercial
real estate agent agency	201,000	53 medium	$10.93	commercial
realtor real estate agent	201,000	53 medium	$10.93	informational
near me real estate agent	90,500	75 hard	$11.01	commercial
real estate agent broker	49,500	83 hard	$5.72	commercial
real estate agent or broker	49,500	83 hard	$5.72	commercial
broker and real estate agent	49,500	83 hard	$5.72	commercial
real estate agent near me	40,500	47 medium	$9.65	commercial
real estate agent near.me	40,500	65 hard	$9.65	commercial
how much do real estate agent make	33,100	15 easy	$3.93	informational
how much can real estate agent make	33,100	0 easy	$3.93	informational
how much can a real estate agent earn	33,100	15 easy	$3.93	informational
portland real estate agent local	1,300	33 medium	$15.09	commercial
real estate agent portland local	1,000	15 easy	$20.68	navigational
real estate agent portland me local	170	29 easy	$2.82	commercial
real estate agent portland maine local	170	29 easy	$2.82	navigational
best real estate agent portland local	110	10 easy	$9.56	commercial
portland commercial real estate agent local	70	0 easy	$54.56	commercial

Competition

The live top 10 for 'real estate agents portland', the keyword a directory for this niche would need to win.

Live Google SERP

Dedicated directory

Sites built for this niche. Your direct competitors.

Aggregator

Yelp, Maps, Reddit, marketplaces. Not beatable, not niche.

Business site

Google chose a business, not a list, for these slots.

Beatable slots

0 of 9

Content pages on domains under 10k visits a month.

#	Result	Type	Est. traffic / mo
1	livingroomre.com Living Room Realty - Portland Real Estate Business site 11,327/mo	Business site	11,327
2	altpdx.com Welcome to AltPDX - AltPDX Business site 2,298/mo	Business site	2,298
3	zillow.com Portland, OR Realtor & Real Estate Agent Reviews Aggregator 195,755,810/mo	Aggregator	195,755,810
4	agencyportland.com The Agency Portland \| Lake Oswego \| Oregon Real Estate Business site 1,585/mo	Business site	1,585
5	redfin.com Find the most experienced real estate agents in Portland, OR Aggregator 30,818,900/mo	Aggregator	30,818,900
6	realestate.usnews.com 2026's Top Real Estate Agents and Realtors in Portland, OR Content 5,275,283/mo	Content	5,275,283
7	realestateagentpdx.com Portland Real Estate Agent, Realtor Business site 53,712/mo	Business site	53,712
8	lovejoyrealestate.com Lovejoy Real Estate \| Portland Metro Real Estate Business site 2,089/mo	Business site	2,089
9	realtrends.com 2026 Best Real Estate Agents in Portland, Oregon Content 79,745/mo	Content	79,745

Traffic is the estimated monthly organic visits to the whole domain, shown on a log scale. A content page from a small site ranking above giants is the signal to look for; business sites rank on local relevance and are not slots a directory can take.

Supply

Businesses matching 'real estate agents' on Google Maps within about 20 km of Portland, OR. This is what you could import on day one.

Google Maps data

3,245

businesses to list

Matched on the exact Google category or business name.

Best rated examples

Matin Real Estate

Real estate agent

4.9 (1,320)
The Sadle Home Selling Team, Rick Sadle

Real estate agent

5.0 (1,121)
The Nick Shivers Team | eXp Realty

Real estate agent

4.9 (735)
Fox Real Estate Group

Real estate agent

4.9 (513)
Own It Northwest

Real estate agent

5.0 (317)

Build plan

A starting structure for the directory, drafted from the numbers above. Treat the revenue range as an order of magnitude.

Generated

Name ideas

Portland Realty Connect
Oregon Agent Finder
Pioneer Real Estate Listings

Monetization

featured listings

Generate revenue by offering featured listings for real estate agents to enhance visibility.

$500 to $1,500 / mo after a year