How many people search for real estate agents each month?

About 1,436,590 monthly searches across the top related keywords in the United States, led by "real estate agents chicago".

Who already ranks for real estate agents searches?

1 dedicated directories and 3 general aggregators appear in the top 10 results for "real estate agents chicago".

Local directory / United States / Data pulled 59 minutes ago

Real Estate Agents Directory in Chicago, IL

A directory for real estate agents in Chicago, IL, connecting buyers with local professionals.

Verdict: Worth a try

There is a reasonable demand for real estate agents in Chicago, with 5,050 local searches monthly. However, competition is significant, with one dedicated directory and three aggregators in the top results. While there are 3,609 agents available to list, the presence of established players may make it challenging to gain visibility.

Local searches: 5,050; per month; 1,436,590 nationally
Directories: 1; dedicated, in the top 10
Aggregators: 3; Yelp, Maps, marketplaces
Businesses nearby: 3,609; within ~20 km

Demand

Monthly Google searches in United States for the keyword cluster around 'real estate agents', with the Chicago keywords marked. Phrasings Google counts as one keyword are collapsed.

Google Ads keyword data

Primary keyword

real estate agents chicago

Local / national

5,050 / 1,436,590

Easy keywords

6 of 18

Keyword	Volume	Difficulty	CPC	Intent
real estate agent	201,000	53 medium	$10.93	commercial
real estate agent agency	201,000	53 medium	$10.93	commercial
realtor real estate agent	201,000	53 medium	$10.93	informational
near me real estate agent	90,500	75 hard	$11.01	commercial
real estate agent broker	49,500	83 hard	$5.72	commercial
real estate agent or broker	49,500	83 hard	$5.72	commercial
broker and real estate agent	49,500	83 hard	$5.72	commercial
real estate agent near me	40,500	47 medium	$9.65	commercial
real estate agent near.me	40,500	65 hard	$9.65	commercial
how much do real estate agent make	33,100	15 easy	$3.93	informational
how much can real estate agent make	33,100	0 easy	$3.93	informational
how much can a real estate agent earn	33,100	15 easy	$3.93	informational
chicago real estate agent local	1,900	24 easy	$6.43	commercial
real estate agent chicago il local	720	46 medium	$4.18	navigational
commercial real estate agent chicago local	480	31 medium	$12.31	commercial
real estate agent chicago apartments local	390	26 easy	$4.68	navigational
top real estate agent chicago local	320	6 easy	$0.95	navigational
best real estate agent chicago local	320	39 medium	$8.53	commercial

Competition

The live top 10 for 'real estate agents chicago', the keyword a directory for this niche would need to win.

Live Google SERP

Dedicated directory

Sites built for this niche. Your direct competitors.

Aggregator

Yelp, Maps, Reddit, marketplaces. Not beatable, not niche.

Business site

Google chose a business, not a list, for these slots.

Beatable slots

1 of 9

Content pages on domains under 10k visits a month.

#	Result	Type	Est. traffic / mo
1	remax.com Chicago, Illinois Find Realtors, Real Estate Agents & Brokers Content 3,768,029/mo	Content	3,768,029
2	redfin.com Real Estate Agents & Local Realtors in The Loop, Chicago, IL Aggregator 30,818,900/mo	Aggregator	30,818,900
3	compass.com Edgewater Agents, 223 Compass Real Estate Agents Content 2,797,320/mo	Content	2,797,320
4	homes.com Top Real Estate Agents & Realtors in Chicago, IL Content 22,861,098/mo	Content	22,861,098
5	homeguide.com Top 10 real estate agents in Chicago, IL Dedicated directory 1,438,731/mo	Dedicated directory	1,438,731
6	properstar.com 60612 Chicago: 17 real estate agents - Properstar Content 738,418/mo	Content	738,418
7	zillow.com East Chicago, IN Realtor & Real Estate Agent Reviews Aggregator 195,755,810/mo	Aggregator	195,755,810
8	reddit.com Anyone know of any good realtors in Chicago? Aggregator 4,074,612,103/mo	Aggregator	4,074,612,103
9	digitalreference.co Best Real Estate Agents in Chicago Content 3,003/mo	Content	3,003

Traffic is the estimated monthly organic visits to the whole domain, shown on a log scale. A content page from a small site ranking above giants is the signal to look for; business sites rank on local relevance and are not slots a directory can take.

Supply

Businesses matching 'real estate agents' on Google Maps within about 20 km of Chicago, IL. This is what you could import on day one.

Google Maps data

3,609

businesses to list

Counted on Google's category "Real estate agent", which can be wider than the niche as you define it.

Best rated examples

Laricy Team

Real estate agent

5.0 (748)
Tom Campone Real Estate | South Loop

Real estate agent

5.0 (298)
Moda Group - Compass

Real estate agent

5.0 (260)
The Saladino Sells Team - Keller Williams ONEChicago

Real estate agent

5.0 (231)
Maven at Compass

Real estate agent

5.0 (228)

Build plan

A starting structure for the directory, drafted from the numbers above. Treat the revenue range as an order of magnitude.

Generated

Name ideas

Chicago Realty Hub
ChiTown Agents
Windy City Realtors

Monetization

featured listings

Charge agents for featured placements on the directory.

$500 to $2,000 / mo after a year