How many people search for real estate agents each month?

About 1,462,060 monthly searches across the top related keywords in the United States, led by "real estate agents new york".

Who already ranks for real estate agents searches?

0 dedicated directories and 4 general aggregators appear in the top 10 results for "real estate agents new york".

Local directory / United States / Data pulled 53 minutes ago

Real Estate Agents Directory in New York, NY

A directory for real estate agents in New York, NY, connecting buyers and sellers with local professionals.

Verdict: Strong opportunity

There is strong demand for real estate agents in New York, evidenced by high local search volume. However, the competition is significant with aggregators and business sites dominating the top search results. With 4,801 businesses available to list, there is a solid supply, but the presence of established competitors presents a challenge.

Local searches: 32,040; per month; 1,462,060 nationally
Directories: 0; dedicated, in the top 10
Aggregators: 4; Yelp, Maps, marketplaces
Businesses nearby: 4,801; within ~20 km

Demand

Monthly Google searches in United States for the keyword cluster around 'real estate agents', with the New York keywords marked. Phrasings Google counts as one keyword are collapsed.

Google Ads keyword data

Primary keyword

real estate agents new york

Local / national

32,040 / 1,462,060

Easy keywords

8 of 18

Keyword	Volume	Difficulty	CPC	Intent
real estate agent	201,000	53 medium	$10.93	commercial
real estate agent agency	201,000	53 medium	$10.93	commercial
realtor real estate agent	201,000	53 medium	$10.93	informational
near me real estate agent	90,500	75 hard	$11.01	commercial
real estate agent broker	49,500	83 hard	$5.72	commercial
real estate agent or broker	49,500	83 hard	$5.72	commercial
broker and real estate agent	49,500	83 hard	$5.72	commercial
real estate agent near me	40,500	47 medium	$9.65	commercial
real estate agent near.me	40,500	65 hard	$9.65	commercial
how much do real estate agent make	33,100	15 easy	$3.93	informational
how much can real estate agent make	33,100	0 easy	$3.93	informational
how much can a real estate agent earn	33,100	15 easy	$3.93	informational
real estate agent new york local	5,400	29 easy	$5.13	commercial
real estate agent new york city local	5,400	20 easy	$5.13	navigational
real estate agent new york state local	5,400	20 easy	$5.13	navigational
new york real estate agent license local	3,600	27 easy	$7.30	informational
top real estate agent new york local	1,600	41 medium	$5.44	navigational
best real estate agent new york local	1,600	19 easy	$5.44	commercial

Competition

The live top 10 for 'real estate agents new york', the keyword a directory for this niche would need to win.

Live Google SERP

Dedicated directory

Sites built for this niche. Your direct competitors.

Aggregator

Yelp, Maps, Reddit, marketplaces. Not beatable, not niche.

Business site

Google chose a business, not a list, for these slots.

Beatable slots

1 of 9

Content pages on domains under 10k visits a month.

No niche directory ranks here, but 5 of the top results are domains with over a million visits a month. Entering this page means outranking them, not filling an empty slot.

#	Result	Type	Est. traffic / mo
1	bondnewyork.com NYC Apartments for Rent & Sale \| Bond New York Business site 24,367/mo	Business site	24,367
2	realestate.usnews.com 2026's Top Real Estate Agents and Realtors in New York, NY Content 5,275,283/mo	Content	5,275,283
3	rachelrealtynyc.com New York City Real Estate Agent \| Rachel Gavrieli NYC Business site 617/mo	Business site	617
4	realtor.com Find Real Estate Agencies and Offices in Manhattan, NY Aggregator 76,710,066/mo	Aggregator	76,710,066
5	mostnyc.com Most NYC Realty \| Manhattan Real Estate Brokerage Business site 841/mo	Business site	841
6	yelp.com TOP 10 BEST Real Estate Agents in Manhattan, NY Aggregator 1,268,971,975/mo	Aggregator	1,268,971,975
7	alphanyc.com Top Real Estate Company in NYC: NYC Real Estate Brokers ... Content 2,299/mo	Content	2,299
8	thumbtack.com Real estate agents near New York, NY Aggregator 10,085,324/mo	Aggregator	10,085,324
9	realtor.com Find Real Estate Teams in New York, NY Aggregator 76,710,066/mo	Aggregator	76,710,066

Traffic is the estimated monthly organic visits to the whole domain, shown on a log scale. A content page from a small site ranking above giants is the signal to look for; business sites rank on local relevance and are not slots a directory can take.

Supply

Businesses matching 'real estate agents' on Google Maps within about 20 km of New York, NY. This is what you could import on day one.

Google Maps data

4,801

businesses to list

Counted on Google's category "Real estate agent", which can be wider than the niche as you define it.

Best rated examples

Premier Villa Group

Real estate agent

5.0 (312)
Michael Klein - MK Group

Real estate agent

4.9 (212)
Steven Betancurth BREG REALTY | Real | NJ Real Estate Agent

Real estate agent

5.0 (210)
Carmen Lopez- Skylimit Realty Group

Real estate agent

4.9 (181)
The Parviz Team at Compass | Parviz Latipzoda, Manhattan R.E. Broker

Real estate agent

5.0 (174)

Build plan

A starting structure for the directory, drafted from the numbers above. Treat the revenue range as an order of magnitude.

Generated

Name ideas

NYC Realty Connect
Big Apple Agents
Empire State Realtors

Monetization

featured listings

Charge agents for featured placements to increase their visibility.

$500 to $2,000 / mo after a year