How many people search for real estate agents each month?

About 1,435,200 monthly searches across the top related keywords in the United States, led by "real estate agents phoenix".

Who already ranks for real estate agents searches?

0 dedicated directories and 2 general aggregators appear in the top 10 results for "real estate agents phoenix".

Local directory / United States / Data pulled 55 minutes ago

Real Estate Agents Directory in Phoenix, AZ

A directory for real estate agents in Phoenix, AZ, connecting buyers and sellers with local professionals.

Verdict: Worth a try

While there is a decent demand for real estate agents in Phoenix, the competition is significant, with several business sites and aggregators dominating the top search results. There are 2014 businesses available to list, which indicates a healthy supply, but the presence of established players may pose challenges. This niche is worth a try despite the crowded landscape.

Local searches: 3,440; per month; 1,435,200 nationally
Directories: 0; dedicated, in the top 10
Aggregators: 2; Yelp, Maps, marketplaces
Businesses nearby: 2,014; within ~20 km

Demand

Monthly Google searches in United States for the keyword cluster around 'real estate agents', with the Phoenix keywords marked. Phrasings Google counts as one keyword are collapsed.

Google Ads keyword data

Primary keyword

real estate agents phoenix

Local / national

3,440 / 1,435,200

Easy keywords

9 of 18

Keyword	Volume	Difficulty	CPC	Intent
real estate agent	201,000	53 medium	$10.93	commercial
real estate agent agency	201,000	53 medium	$10.93	commercial
realtor real estate agent	201,000	53 medium	$10.93	informational
near me real estate agent	90,500	75 hard	$11.01	commercial
real estate agent broker	49,500	83 hard	$5.72	commercial
real estate agent or broker	49,500	83 hard	$5.72	commercial
broker and real estate agent	49,500	83 hard	$5.72	commercial
real estate agent near me	40,500	47 medium	$9.65	commercial
real estate agent near.me	40,500	65 hard	$9.65	commercial
how much do real estate agent make	33,100	15 easy	$3.93	informational
how much can real estate agent make	33,100	0 easy	$3.93	informational
how much can a real estate agent earn	33,100	15 easy	$3.93	informational
phoenix real estate agent local	2,900	22 easy	$14.25	navigational
top real estate agent phoenix local	140	2 easy	$1.88	navigational
best real estate agent phoenix local	110	1 easy	$22.08	commercial
john gluch phoenix real estate agent exp local	110	0 easy	-	transactional
phoenix commercial real estate agent local	70	22 easy	$13.99	commercial
rental real estate agent phoenix az local	40	19 easy	$6.74	navigational

Competition

The live top 10 for 'real estate agents phoenix', the keyword a directory for this niche would need to win.

Live Google SERP

Dedicated directory

Sites built for this niche. Your direct competitors.

Aggregator

Yelp, Maps, Reddit, marketplaces. Not beatable, not niche.

Business site

Google chose a business, not a list, for these slots.

Beatable slots

0 of 9

Content pages on domains under 10k visits a month.

No niche directory ranks here, but 5 of the top results are domains with over a million visits a month. Entering this page means outranking them, not filling an empty slot.

#	Result	Type	Est. traffic / mo
1	compass.com Phoenix Agents, 353 Compass Real Estate Agents Content 2,797,320/mo	Content	2,797,320
2	zillow.com Phoenix, AZ Realtor & Real Estate Agent Reviews Aggregator 195,755,810/mo	Aggregator	195,755,810
3	arizonabest.com Phoenix, AZ Real Estate Agents Business site 8,794/mo	Business site	8,794
4	realestate.usnews.com 2026's Top Real Estate Agents and Realtors in Phoenix, AZ Content 5,275,283/mo	Content	5,275,283
5	phoenixrealtors.com Home \| Phoenix REALTORS® Business site 10,776/mo	Business site	10,776
6	phoenixhomesaz.com My AZ Realty Team, West USA Realty Business site 1,466/mo	Business site	1,466
7	century21.com Real Estate Agents in Phoenix, AZ Business site 1,323,250/mo	Business site	1,323,250
8	phoenixmag.com PHOENIX magazine's Top 50 Real Estate Agents of 2025 Content 235,185/mo	Content	235,185
9	realtor.com Find Realtors & Real Estate Agents in Phoenix, AZ Aggregator 76,710,066/mo	Aggregator	76,710,066

Traffic is the estimated monthly organic visits to the whole domain, shown on a log scale. A content page from a small site ranking above giants is the signal to look for; business sites rank on local relevance and are not slots a directory can take.

Supply

Businesses matching 'real estate agents' on Google Maps within about 20 km of Phoenix, AZ. This is what you could import on day one.

Google Maps data

2,014

businesses to list

Counted on Google's category "Real estate agent", which can be wider than the niche as you define it.

Best rated examples

Wexler Realty Group

Real estate agent

5.0 (1,065)
Carol Royse Team

Real estate agent

4.8 (430)
The Kay-Grant Group Powered by My Home Group

Real estate agent

5.0 (370)
John Gluch Scottsdale Real Estate Agent - EXP

Real estate agent

4.9 (309)
HomeLight

Real estate agent

4.7 (299)

Build plan

A starting structure for the directory, drafted from the numbers above. Treat the revenue range as an order of magnitude.

Generated

Name ideas

Phoenix Realty Connect
AZ Agent Finder
Realtor Hub Phoenix

Monetization

featured listings

Charge agents for featured placements to enhance visibility.

$500 to $2,000 / mo after a year