How many people search for hair salons each month?

About 4,576,450 monthly searches across the top related keywords in the United States, led by "hair salons san diego".

Who already ranks for hair salons searches?

3 dedicated directories and 4 general aggregators appear in the top 10 results for "hair salons san diego".

Local directory / United States / Data pulled 1 hour ago

Hair Salons Directory in San Diego, CA

A directory for hair salons in San Diego, CA, featuring local listings and reviews.

Verdict: Worth a try

There is a decent demand for hair salons in San Diego, with 13,210 local searches monthly. However, competition is high with 3 dedicated directories and 4 aggregators in the top 10 results. The opportunity score suggests it's worth a try, but be prepared for strong competition.

Local searches: 13,210; per month; 4,576,450 nationally
Directories: 3; dedicated, in the top 10
Aggregators: 4; Yelp, Maps, marketplaces
Businesses nearby: 1,157; within ~20 km

Demand

Monthly Google searches in United States for the keyword cluster around 'hair salons', with the San Diego keywords marked. Phrasings Google counts as one keyword are collapsed.

Google Ads keyword data

Primary keyword

hair salons san diego

Local / national

13,210 / 4,576,450

Easy keywords

18 of 18

Keyword	Volume	Difficulty	CPC	Intent
hair salon near me	1,500,000	18 easy	$1.19	commercial
hair salon	823,000	13 easy	$1.16	commercial
salon and hair	823,000	3 easy	$1.16	commercial
sola hair salon	246,000	15 easy	$4.35	navigational
hair stylist salon near me	110,000	21 easy	$1.13	navigational
loft hair salon	60,500	0 easy	$4.42	navigational
dominican hair salon	60,500	0 easy	$0.87	commercial
beauty hair salon near me	60,500	0 easy	$1.42	navigational
beauty and hair salon near me	60,500	0 easy	$1.42	navigational
hair salon ulta	49,500	25 easy	$0.16	navigational
hair salon at ulta	49,500	25 easy	$0.16	navigational
ulta beauty hair salon	49,500	25 easy	$0.16	navigational
san diego hair salon local	5,400	8 easy	$2.49	commercial
san diego curly hair salon local	1,900	0 easy	$1.27	commercial
san diego best hair salon local	1,000	13 easy	$2.24	commercial
top rated hair salon san diego local	1,000	13 easy	$2.24	commercial
hair salon north park san diego local	590	7 easy	$2.15	navigational
korean hair salon san diego local	390	0 easy	$0.91	commercial

Competition

The live top 10 for 'hair salons san diego', the keyword a directory for this niche would need to win.

Live Google SERP

Dedicated directory

Sites built for this niche. Your direct competitors.

Aggregator

Yelp, Maps, Reddit, marketplaces. Not beatable, not niche.

Business site

Google chose a business, not a list, for these slots.

Beatable slots

1 of 9

Content pages on domains under 10k visits a month.

#	Result	Type	Est. traffic / mo
1	yelp.com Best Hair Salons near Gaslamp, San Diego, CA 92101 Aggregator 1,268,971,975/mo	Aggregator	1,268,971,975
2	reddit.com Hair salon recommendations in San Diego? : r/asksandiego Aggregator 4,074,612,103/mo	Aggregator	4,074,612,103
3	fresha.com Best Hair Salons near me in Kearny Mesa, San Diego Dedicated directory 4,515,096/mo	Dedicated directory	4,515,096
4	unpluggedheadspa.com Good Hair Salons in San Diego: How to Choose the Right ... Content 753/mo	Content	753
5	booksy.com The Best Hair Salons near you in Mira Mesa, San Diego, CA Dedicated directory 13,167,395/mo	Dedicated directory	13,167,395
6	theknot.com Beauty Salons With Prices in San Diego, CA Aggregator 16,369,582/mo	Aggregator	16,369,582
7	reddit.com Best Hair Salon? : r/SanDiegan Aggregator 4,074,612,103/mo	Aggregator	4,074,612,103
8	fresha.com Best Hair Salons near me in Normal Heights, San Diego Dedicated directory 4,515,096/mo	Dedicated directory	4,515,096
9	fash.com The 10 Best Hair Salons in San Diego, CA (with Free Quotes) Content 205,461/mo	Content	205,461

Traffic is the estimated monthly organic visits to the whole domain, shown on a log scale. A content page from a small site ranking above giants is the signal to look for; business sites rank on local relevance and are not slots a directory can take.

Supply

Businesses matching 'hair salons' on Google Maps within about 20 km of San Diego, CA. This is what you could import on day one.

Google Maps data

1,157

businesses to list

Counted on Google's category "Hair salon", which can be wider than the niche as you define it.

Best rated examples

Bellus Academy - Chula Vista

Hair salon

4.8 (1,507)
Peacock Nails @ Chula Vista

Nail salon

4.8 (1,375)
Supercuts

Hair salon

4.5 (1,070)
Maverick's Barbershop

Barber shop

4.8 (993)
Supercuts

Hair salon

4.7 (912)

Build plan

A starting structure for the directory, drafted from the numbers above. Treat the revenue range as an order of magnitude.

Generated

Name ideas

San Diego Hair Haven
Salon Spot SD
Hair Hub San Diego

Monetization

featured listings

Charge salons for featured placements to increase visibility.

$500 to $2,000 / mo after a year