How many people search for hair salons each month?

About 4,578,080 monthly searches across the top related keywords in the United States, led by "hair salons portland".

Who already ranks for hair salons searches?

1 dedicated directories and 5 general aggregators appear in the top 10 results for "hair salons portland".

Local directory / United States / Data pulled 1 hour ago

Hair Salons Directory in Portland, OR

A directory for hair salons in Portland, OR, connecting locals with top stylists.

Verdict: Worth a try

There's strong local demand for hair salons with 14,750 searches per month, but competition is significant with 1 dedicated directory and multiple aggregators dominating the top results. While there are 1,374 businesses available to list, the presence of established competitors may pose a challenge.

Local searches: 14,750; per month; 4,578,080 nationally
Directories: 1; dedicated, in the top 10
Aggregators: 5; Yelp, Maps, marketplaces
Businesses nearby: 1,374; within ~20 km

Demand

Monthly Google searches in United States for the keyword cluster around 'hair salons', with the Portland keywords marked. Phrasings Google counts as one keyword are collapsed.

Google Ads keyword data

Primary keyword

hair salons portland

Local / national

14,750 / 4,578,080

Easy keywords

18 of 18

Keyword	Volume	Difficulty	CPC	Intent
hair salon near me	1,500,000	18 easy	$1.19	commercial
hair salon	823,000	13 easy	$1.16	commercial
salon and hair	823,000	3 easy	$1.16	commercial
sola hair salon	246,000	15 easy	$4.35	navigational
hair stylist salon near me	110,000	21 easy	$1.13	navigational
loft hair salon	60,500	0 easy	$4.42	navigational
dominican hair salon	60,500	0 easy	$0.87	commercial
beauty hair salon near me	60,500	0 easy	$1.42	navigational
beauty and hair salon near me	60,500	0 easy	$1.42	navigational
hair salon ulta	49,500	25 easy	$0.16	navigational
hair salon at ulta	49,500	25 easy	$0.16	navigational
ulta beauty hair salon	49,500	25 easy	$0.16	navigational
portland hair salon local	4,400	7 easy	$1.23	commercial
portland me hair salon local	1,600	6 easy	$1.31	navigational
portland maine hair salon local	1,600	4 easy	$1.31	commercial
best portland hair salon local	1,000	4 easy	$1.09	commercial
a list hair salon portland local	1,000	0 easy	$0.70	navigational
top rated hair salon portland local	1,000	4 easy	$1.09	navigational

Competition

The live top 10 for 'hair salons portland', the keyword a directory for this niche would need to win.

Live Google SERP

Dedicated directory

Sites built for this niche. Your direct competitors.

Aggregator

Yelp, Maps, Reddit, marketplaces. Not beatable, not niche.

Business site

Google chose a business, not a list, for these slots.

Beatable slots

0 of 7

Content pages on domains under 10k visits a month.

#	Result	Type	Est. traffic / mo
1	yelp.com Best Hair Salons near Downtown, Portland, OR - Yelp Aggregator 1,268,971,975/mo	Aggregator	1,268,971,975
2	reddit.com Affordable and trusted hair stylists? : r/askportland Aggregator 4,074,612,103/mo	Aggregator	4,074,612,103
3	jaimebugbeephotography.com Discovering the Perfect Portland Hair Salons for ... Business site 1,745/mo	Business site	1,745
4	facebook.com What hair salons are recommended in Portland? Aggregator 3,209,723,111/mo	Aggregator	3,209,723,111
5	reddit.com Hair Salon Suggestions?! : r/Portland Aggregator 4,074,612,103/mo	Aggregator	4,074,612,103
6	yelp.com Which stylist would you recommend for a men's haircut? Aggregator 1,268,971,975/mo	Aggregator	1,268,971,975
7	fresha.com Best Hair Salons near me in Southeast Portland, Portland Dedicated directory 4,515,096/mo	Dedicated directory	4,515,096

Traffic is the estimated monthly organic visits to the whole domain, shown on a log scale. A content page from a small site ranking above giants is the signal to look for; business sites rank on local relevance and are not slots a directory can take.

Supply

Businesses matching 'hair salons' on Google Maps within about 20 km of Portland, OR. This is what you could import on day one.

Google Maps data

1,374

businesses to list

Counted on Google's category "Hair salon", which can be wider than the niche as you define it.

Best rated examples

Mill Plain Plaza

Hair salon

4.1 (2,640)
Bishops Cuts/Color

Hair salon

4.8 (2,496)
Annastasia Salon

Beauty salon

4.9 (2,256)
Bishops Haircuts and Hair Color

Hair salon

4.8 (1,786)
Bishops Cuts/Color

Hair salon

4.8 (1,739)

Build plan

A starting structure for the directory, drafted from the numbers above. Treat the revenue range as an order of magnitude.

Generated

Name ideas

Portland Hair Hub
Salon Seekers PDX
Hair Haven Portland

Monetization

featured listings

Charge salons for premium placement in search results.

$500 to $2,000 / mo after a year