How many people search for hair salons each month?

About 4,596,440 monthly searches across the top related keywords in the United States, led by "hair salons chicago".

Who already ranks for hair salons searches?

2 dedicated directories and 7 general aggregators appear in the top 10 results for "hair salons chicago".

Local directory / United States / Data pulled 1 hour ago

Hair Salons Directory in Chicago, IL

A directory for hair salons in Chicago, IL, connecting locals with top stylists.

Verdict: Worth a try

While there is strong local demand for hair salons, competition is high with two dedicated directories and several aggregators dominating the top results. With 2,310 businesses available to list, the directory has potential, but overcoming established competitors will be challenging.

Local searches: 34,060; per month; 4,596,440 nationally
Directories: 2; dedicated, in the top 10
Aggregators: 7; Yelp, Maps, marketplaces
Businesses nearby: 2,310; within ~20 km

Demand

Monthly Google searches in United States for the keyword cluster around 'hair salons', with the Chicago keywords marked. Phrasings Google counts as one keyword are collapsed.

Google Ads keyword data

Primary keyword

hair salons chicago

Local / national

34,060 / 4,596,440

Easy keywords

18 of 18

Keyword	Volume	Difficulty	CPC	Intent
hair salon near me	1,500,000	18 easy	$1.19	commercial
hair salon	823,000	13 easy	$1.16	commercial
salon and hair	823,000	3 easy	$1.16	commercial
sola hair salon	246,000	15 easy	$4.35	navigational
hair stylist salon near me	110,000	21 easy	$1.13	navigational
loft hair salon	60,500	0 easy	$4.42	navigational
dominican hair salon	60,500	0 easy	$0.87	commercial
beauty hair salon near me	60,500	0 easy	$1.42	navigational
beauty and hair salon near me	60,500	0 easy	$1.42	navigational
hair salon ulta	49,500	25 easy	$0.16	navigational
hair salon at ulta	49,500	25 easy	$0.16	navigational
ulta beauty hair salon	49,500	25 easy	$0.16	navigational
chicago hair salon local	5,400	20 easy	$1.43	commercial
lavender hair salon chicago local	3,600	0 easy	$2.55	navigational
hair salon lincoln park chicago local	2,900	12 easy	$1.87	commercial
epoch hair salon chicago local	2,400	4 easy	$0.59	navigational
milos hair salon chicago local	2,400	2 easy	-	navigational
maxine hair salon chicago local	2,400	7 easy	$0.72	navigational

Competition

The live top 10 for 'hair salons chicago', the keyword a directory for this niche would need to win.

Live Google SERP

Dedicated directory

Sites built for this niche. Your direct competitors.

Aggregator

Yelp, Maps, Reddit, marketplaces. Not beatable, not niche.

Business site

Google chose a business, not a list, for these slots.

Beatable slots

0 of 9

Content pages on domains under 10k visits a month.

#	Result	Type	Est. traffic / mo
1	yelp.com Best Hair Salons near 400-410 N Michigan Ave, Chicago, IL Aggregator 1,268,971,975/mo	Aggregator	1,268,971,975
2	fresha.com Best Hair Salons near me in Magnificent Mile, Chicago Dedicated directory 4,515,096/mo	Dedicated directory	4,515,096
3	reddit.com hair salon recommendations in wicker park / west town / ... Aggregator 4,074,612,103/mo	Aggregator	4,074,612,103
4	fresha.com Best Hair Salons near me in Uptown, Chicago Dedicated directory 4,515,096/mo	Dedicated directory	4,515,096
5	facebook.com What are good hair salons for a trim and style in Chicago? Aggregator 3,209,723,111/mo	Aggregator	3,209,723,111
6	yelp.com Fantastic Sams Hair Salons Chicago, IL 60605 Aggregator 1,268,971,975/mo	Aggregator	1,268,971,975
7	reddit.com Chicago Hair Salon Recommendation - Lived in Hair : r/Hair Aggregator 4,074,612,103/mo	Aggregator	4,074,612,103
8	tripadvisor.com Chicago Hair Salons - Chicago Forum - Tripadvisor Aggregator 662,412,987/mo	Aggregator	662,412,987
9	yelp.com Best Cheap Haircuts For Women near Chicago, IL 60615 Aggregator 1,268,971,975/mo	Aggregator	1,268,971,975

Traffic is the estimated monthly organic visits to the whole domain, shown on a log scale. A content page from a small site ranking above giants is the signal to look for; business sites rank on local relevance and are not slots a directory can take.

Supply

Businesses matching 'hair salons' on Google Maps within about 20 km of Chicago, IL. This is what you could import on day one.

Google Maps data

2,310

businesses to list

Counted on Google's category "Shopping mall", which can be wider than the niche as you define it.

Best rated examples

The Shops at North Bridge

Shopping mall

4.4 (11,101)
900 North Michigan Shops

Shopping mall

4.5 (2,402)
Gallery of Hair

Hair salon

4.6 (2,170)
Supercuts

Hair salon

4.6 (1,577)
ELEGANCE HAIR SALON & BARBERSHOP

Barber shop

4.9 (1,453)

Build plan

A starting structure for the directory, drafted from the numbers above. Treat the revenue range as an order of magnitude.

Generated

Name ideas

ChicHairHub
SalonScoutChicago
HairHavenChicago

Monetization

featured listings

Charge salons for featured placements to increase visibility.

$500 to $2,000 / mo after a year