How many people search for therapists each month?

About 7,969,300 monthly searches across the top related keywords in the United States, led by "therapists san diego".

Who already ranks for therapists searches?

1 dedicated directories and 3 general aggregators appear in the top 10 results for "therapists san diego".

Local directory / United States / Data pulled 1 day ago

Therapists Directory in San Diego, CA

A directory for therapists in San Diego, CA, connecting clients with mental health professionals.

Verdict: Worth a try

While there is significant demand for therapists in San Diego, the competition is high with dedicated directories and aggregators dominating the top search results. However, with 1 beatable slot and 1781 businesses available to list, there is potential to carve out a niche.

Local searches: 10,360; per month; 7,969,300 nationally
Directories: 1; dedicated, in the top 10
Aggregators: 3; Yelp, Maps, marketplaces
Businesses nearby: 1,781; within ~20 km

Demand

Monthly Google searches in United States for the keyword cluster around 'therapists', with the San Diego keywords marked. Phrasings Google counts as one keyword are collapsed.

Google Ads keyword data

Primary keyword

therapists san diego

Local / national

10,360 / 7,969,300

Easy keywords

9 of 18

Keyword	Volume	Difficulty	CPC	Intent
therapist near me	368,000	33 medium	$22.61	commercial
therapist near m e	368,000	33 medium	$22.61	navigational
physician therapist	368,000	79 hard	$7.12	commercial
physical therapist close to me	368,000	16 easy	$6.15	commercial
therapist	301,000	75 hard	$28.31	informational
edmr therapist	301,000	82 hard	$7.61	informational
therapy therapist	301,000	83 hard	$28.31	informational
therapeutic therapist	301,000	83 hard	$28.31	informational
couple therapist	246,000	31 medium	$22.53	informational
growth therapist	246,000	10 easy	$2.36	commercial
massage therapist near me	246,000	25 easy	$2.06	commercial
couples therapy therapist	246,000	39 medium	$22.53	commercial
therapist san diego local	1,900	16 easy	$35.12	commercial
massage therapist san diego local	1,300	0 easy	$2.47	commercial
occupational therapist san diego local	1,000	0 easy	$15.55	commercial
couples therapist san diego local	880	7 easy	$26.08	commercial
male massage therapist san diego local	720	0 easy	$2.34	commercial
san diego physical therapist jobs local	720	0 easy	$1.60	informational

Competition

The live top 10 for 'therapists san diego', the keyword a directory for this niche would need to win.

Live Google SERP

Dedicated directory

Sites built for this niche. Your direct competitors.

Aggregator

Yelp, Maps, Reddit, marketplaces. Not beatable, not niche.

Business site

Google chose a business, not a list, for these slots.

Beatable slots

1 of 9

Content pages on domains under 10k visits a month.

#	Result	Type	Est. traffic / mo
1	psychologytoday.com Find Therapists and Psychologists in San Diego, CA Aggregator 15,701,804/mo	Aggregator	15,701,804
2	clearmindcounselingsd.com Therapist in San Diego for Anxiety, Depression, Couples ... Business site 7,060/mo	Business site	7,060
3	yelp.com TOP 10 BEST Therapist in San Diego, CA - Updated 2026 Aggregator 1,268,971,975/mo	Aggregator	1,268,971,975
4	goodtherapysandiego.com Good Therapy San Diego: Therapists in San Diego, Encinitas ... Business site 7,272/mo	Business site	7,272
5	zocdoc.com Best Therapists/Counselors Near Me in San Diego, CA Aggregator 7,201,917/mo	Aggregator	7,201,917
6	healthymindsca.com Healthy Minds Counseling Services \| Therapist in San Diego ... Content 1,057/mo	Content	1,057
7	lifestance.com Find Therapists & Therapy Clinicians in San Diego, California Content 1,261,623/mo	Content	1,261,623
8	thrivetherapystudio.com Therapist & Psychologist San Diego \| Counseling San Diego CA Business site 8,069/mo	Business site	8,069
9	goodtherapy.org Find a Therapist in San Diego, CA Dedicated directory 475,151/mo	Dedicated directory	475,151

Traffic is the estimated monthly organic visits to the whole domain, shown on a log scale. A content page from a small site ranking above giants is the signal to look for; business sites rank on local relevance and are not slots a directory can take.

Supply

Businesses matching 'therapists' on Google Maps within about 20 km of San Diego, CA. This is what you could import on day one.

Google Maps data

1,781

businesses to list

Matched on the exact Google category or business name.

Best rated examples

Perlman Wellness

Psychotherapist

4.9 (1,174)
Manual Orthopedic Physical Therapy, Inc.

Physical therapist

4.9 (663)
Blossom Thai Massage and Spa

Thai massage therapist

4.9 (644)
Longevity Physical Therapy- San Diego

Physical therapist

5.0 (514)
Rama Thai Massage, San Diego

Massage therapist

4.7 (456)

Build plan

A starting structure for the directory, drafted from the numbers above. Treat the revenue range as an order of magnitude.

Generated

Name ideas

SanDiegoTherapistsHub
TherapyConnectSD
MindfulSanDiego

Monetization

featured listings

Charge therapists for premium placement in search results.

$500 to $1,500 / mo after a year