How many people search for personal trainers each month?

About 1,466,650 monthly searches across the top related keywords in the United States, led by "personal trainers portland".

Who already ranks for personal trainers searches?

0 dedicated directories and 3 general aggregators appear in the top 10 results for "personal trainers portland".

Local directory / United States / Data pulled 1 hour ago

Personal Trainers Directory in Portland, OR

A directory for personal trainers in Portland, OR, connecting locals with fitness professionals.

Verdict: Worth a try

While there is a decent demand for personal trainers locally, the competition is high with five business sites and three aggregators dominating the top results. The presence of 445 businesses available to list suggests that there is a viable supply, but the crowded landscape makes it challenging to establish a new directory.

Local searches: 1,120; per month; 1,466,650 nationally
Directories: 0; dedicated, in the top 10
Aggregators: 3; Yelp, Maps, marketplaces
Businesses nearby: 445; within ~20 km

Demand

Monthly Google searches in United States for the keyword cluster around 'personal trainers', with the Portland keywords marked. Phrasings Google counts as one keyword are collapsed.

Google Ads keyword data

Primary keyword

personal trainers portland

Local / national

1,120 / 1,466,650

Easy keywords

11 of 18

Keyword	Volume	Difficulty	CPC	Intent
near me personal trainer	165,000	0 easy	$4.74	commercial
fitness personal trainer near me	165,000	0 easy	$4.74	commercial
personal workout trainer near me	165,000	0 easy	$4.74	transactional
personal physical trainer near me	165,000	0 easy	$4.74	commercial
personal trainer	74,000	46 medium	$6.95	commercial
fitness trainer personal trainer	74,000	46 medium	$6.95	commercial
personal trainer personal training	74,000	29 easy	$6.95	commercial
personal physical trainer	74,000	46 medium	$6.95	commercial
training personal trainer	33,100	39 medium	$8.95	commercial
cert personal trainer	27,100	31 medium	$31.54	commercial
personal trainer certified	27,100	31 medium	$31.54	commercial
certificate personal trainer	27,100	31 medium	$31.54	informational
portland personal trainer local	480	0 easy	$4.22	commercial
personal trainers portland local	320	0 easy	$3.71	commercial
personal trainer portland maine local	110	4 easy	$2.61	commercial
personal trainer jobs portland local	70	0 easy	$5.25	commercial
personal trainer portland or local	30	3 easy	$2.87	commercial
personal trainer portland me local	20	26 easy	$0.85	commercial

Competition

The live top 10 for 'personal trainers portland', the keyword a directory for this niche would need to win.

Live Google SERP

Dedicated directory

Sites built for this niche. Your direct competitors.

Aggregator

Yelp, Maps, Reddit, marketplaces. Not beatable, not niche.

Business site

Google chose a business, not a list, for these slots.

Beatable slots

0 of 9

Content pages on domains under 10k visits a month.

No niche directory ranks here, but 6 of the top results are domains with over a million visits a month. Entering this page means outranking them, not filling an empty slot.

#	Result	Type	Est. traffic / mo
1	portland.gov City of Portland, Oregon \| Portland.gov Business site 3,731,997/mo	Business site	3,731,997
2	en.wikipedia.org Portland, Oregon Aggregator 9,270,988,693/mo	Aggregator	9,270,988,693
3	visitportland.com Visit Portland \| Travel Planning \| Official Tourism Website Business site 990,670/mo	Business site	990,670
4	travelportland.com Portland, Oregon - The Official City Guide Content 1,947,591/mo	Content	1,947,591
5	facebook.com Portland (@PortlandBelgium) Aggregator 3,209,723,111/mo	Aggregator	3,209,723,111
6	portlandmaine.com Portland Downtown: Home Business site 158,338/mo	Business site	158,338
7	portlandmaine.gov Portland, ME - Official Website \| Official Website Business site 375,023/mo	Business site	375,023
8	reddit.com Portland Oregon Aggregator 4,074,612,103/mo	Aggregator	4,074,612,103
9	wkrn.com Drag-racing Camaro with kids inside crashes into Portland ... Business site 1,477,566/mo	Business site	1,477,566

Traffic is the estimated monthly organic visits to the whole domain, shown on a log scale. A content page from a small site ranking above giants is the signal to look for; business sites rank on local relevance and are not slots a directory can take.

Supply

Businesses matching 'personal trainers' on Google Maps within about 20 km of Portland, OR. This is what you could import on day one.

Google Maps data

445

businesses to list

Counted on Google's category "Gym", which can be wider than the niche as you define it.

Best rated examples

MUV Fitness SE Portland

Gym

4.7 (3,267)
MUV Fitness Tanasbourne

Gym

4.7 (2,945)
Cascade Athletic Club - Gresham

Fitness center

4.5 (1,034)
Common Ground Wellness Cooperative

Wellness center

4.8 (955)
Villa Sport Athletic Club

Gym

4.1 (926)

Build plan

A starting structure for the directory, drafted from the numbers above. Treat the revenue range as an order of magnitude.

Generated

Name ideas

PortlandFitTrainers
TrainLocalPDX
FitGuidePortland

Monetization

paid listings

Charge personal trainers for premium listings to enhance visibility.

$500 to $2,000 / mo after a year