How many people search for personal trainers each month?

About 1,466,880 monthly searches across the top related keywords in the United States, led by "personal trainers phoenix".

Who already ranks for personal trainers searches?

0 dedicated directories and 3 general aggregators appear in the top 10 results for "personal trainers phoenix".

Local directory / United States / Data pulled 50 minutes ago

Personal Trainers Directory in Phoenix, AZ

Create a directory for personal trainers in Phoenix, AZ, connecting clients with fitness professionals.

Verdict: Worth a try

The demand for personal trainers in Phoenix is moderate, with 1350 local searches. However, competition is high with 5 business sites and 3 aggregators dominating the top search results. This makes it challenging to establish a new directory due to the presence of established players.

Local searches: 1,350; per month; 1,466,880 nationally
Directories: 0; dedicated, in the top 10
Aggregators: 3; Yelp, Maps, marketplaces
Businesses nearby: 400; within ~20 km

Demand

Monthly Google searches in United States for the keyword cluster around 'personal trainers', with the Phoenix keywords marked. Phrasings Google counts as one keyword are collapsed.

Google Ads keyword data

Primary keyword

personal trainers phoenix

Local / national

1,350 / 1,466,880

Easy keywords

10 of 18

Keyword	Volume	Difficulty	CPC	Intent
near me personal trainer	165,000	0 easy	$4.74	commercial
fitness personal trainer near me	165,000	0 easy	$4.74	commercial
personal workout trainer near me	165,000	0 easy	$4.74	transactional
personal physical trainer near me	165,000	0 easy	$4.74	commercial
personal trainer	74,000	46 medium	$6.95	commercial
fitness trainer personal trainer	74,000	46 medium	$6.95	commercial
personal trainer personal training	74,000	29 easy	$6.95	commercial
personal physical trainer	74,000	46 medium	$6.95	commercial
training personal trainer	33,100	39 medium	$8.95	commercial
cert personal trainer	27,100	31 medium	$31.54	commercial
personal trainer certified	27,100	31 medium	$31.54	commercial
certificate personal trainer	27,100	31 medium	$31.54	informational
personal trainer phoenix local	480	0 easy	$7.67	commercial
personal fitness trainer phoenix local	480	0 easy	$7.67	commercial
personal trainers phoenix local	210	0 easy	$4.87	commercial
personal trainer phoenix jobs local	70	0 easy	$3.33	commercial
female personal trainer phoenix local	30	0 easy	$2.42	commercial
personal trainer phoenix cost local	10	- n/a	-	commercial

Competition

The live top 10 for 'personal trainers phoenix', the keyword a directory for this niche would need to win.

Live Google SERP

Dedicated directory

Sites built for this niche. Your direct competitors.

Aggregator

Yelp, Maps, Reddit, marketplaces. Not beatable, not niche.

Business site

Google chose a business, not a list, for these slots.

Beatable slots

0 of 8

Content pages on domains under 10k visits a month.

#	Result	Type	Est. traffic / mo
1	jmenzer.com Phoenix Trainer for Women \| Strength & Confidence Business site 151/mo	Business site	151
2	reddit.com Personal Trainers in Phoenix : r/phoenix Aggregator 4,074,612,103/mo	Aggregator	4,074,612,103
3	thumbtack.com The 10 Best Senior Fitness Trainers in Phoenix, AZ 2026 Aggregator 10,085,324/mo	Aggregator	10,085,324
4	exercisecoach.com Personal Trainer in Phoenix, AZ \| The Exercise Coach Business site 219,266/mo	Business site	219,266
5	fitfamilypt.com In Home Personal Trainer Phoenix Business site 418/mo	Business site	418
6	rightfitpersonaltraining.com Ann Barnard, Personal Trainer in Phoenix, AZ Business site 15,093/mo	Business site	15,093
7	tgthegymphoenix.com Phoenix Personal Training Instructors Business site 3,457/mo	Business site	3,457
8	thumbtack.com The Best Couples Personal Training in Phoenix, AZ Aggregator 10,085,324/mo	Aggregator	10,085,324

Traffic is the estimated monthly organic visits to the whole domain, shown on a log scale. A content page from a small site ranking above giants is the signal to look for; business sites rank on local relevance and are not slots a directory can take.

Supply

Businesses matching 'personal trainers' on Google Maps within about 20 km of Phoenix, AZ. This is what you could import on day one.

Google Maps data

400

businesses to list

Counted on Google's category "Gym", which can be wider than the niche as you define it.

Best rated examples

EōS Fitness

Gym

4.4 (2,863)
EōS Fitness

Gym

4.3 (2,334)
EōS Fitness

Gym

4.3 (2,218)
EōS Fitness

Gym

4.4 (2,162)
VASA Fitness

Gym

4.3 (1,816)

Build plan

A starting structure for the directory, drafted from the numbers above. Treat the revenue range as an order of magnitude.

Generated

Name ideas

Phoenix Fit Connect
Trainer Finder AZ
FitPro Phoenix

Monetization

paid listings

Charge trainers for premium listings to increase visibility.

$500 to $2,000 / mo after a year