How many people search for personal trainers each month?

About 1,469,320 monthly searches across the top related keywords in the United States, led by "personal trainers chicago".

Who already ranks for personal trainers searches?

2 dedicated directories and 2 general aggregators appear in the top 10 results for "personal trainers chicago".

Local directory / United States / Data pulled 1 hour ago

Personal Trainers Directory in Chicago, IL

A directory for personal trainers in Chicago, connecting clients with fitness professionals.

Verdict: Worth a try

While there is decent local demand for personal trainers, the competition is strong with dedicated directories and business sites dominating the search results. With 565 businesses available to list, there is potential, but overcoming established competitors will be challenging.

Local searches: 3,840; per month; 1,469,320 nationally
Directories: 2; dedicated, in the top 10
Aggregators: 2; Yelp, Maps, marketplaces
Businesses nearby: 565; within ~20 km

Demand

Monthly Google searches in United States for the keyword cluster around 'personal trainers', with the Chicago keywords marked. Phrasings Google counts as one keyword are collapsed.

Google Ads keyword data

Primary keyword

personal trainers chicago

Local / national

3,840 / 1,469,320

Easy keywords

11 of 18

Keyword	Volume	Difficulty	CPC	Intent
near me personal trainer	165,000	0 easy	$4.74	commercial
fitness personal trainer near me	165,000	0 easy	$4.74	commercial
personal workout trainer near me	165,000	0 easy	$4.74	transactional
personal physical trainer near me	165,000	0 easy	$4.74	commercial
personal trainer	74,000	46 medium	$6.95	commercial
fitness trainer personal trainer	74,000	46 medium	$6.95	commercial
personal trainer personal training	74,000	29 easy	$6.95	commercial
personal physical trainer	74,000	46 medium	$6.95	commercial
training personal trainer	33,100	39 medium	$8.95	commercial
cert personal trainer	27,100	31 medium	$31.54	commercial
personal trainer certified	27,100	31 medium	$31.54	commercial
certificate personal trainer	27,100	31 medium	$31.54	informational
chicago personal trainer local	1,300	0 easy	$7.11	commercial
personal fitness trainer chicago local	1,300	0 easy	$7.11	commercial
personal trainers chicago local	590	0 easy	$7.26	commercial
personal trainer job chicago local	210	0 easy	$3.47	commercial
female personal trainer chicago local	70	0 easy	$6.15	commercial
personal trainer chicago cost local	40	0 easy	$7.96	commercial

Competition

The live top 10 for 'personal trainers chicago', the keyword a directory for this niche would need to win.

Live Google SERP

Dedicated directory

Sites built for this niche. Your direct competitors.

Aggregator

Yelp, Maps, Reddit, marketplaces. Not beatable, not niche.

Business site

Google chose a business, not a list, for these slots.

Beatable slots

0 of 8

Content pages on domains under 10k visits a month.

#	Result	Type	Est. traffic / mo
1	fresha.com Best Personal Trainers near me in Chicago Dedicated directory 4,515,096/mo	Dedicated directory	4,515,096
2	rightfitpersonaltraining.com Bob Jacobs - Personal Trainer Chicago, IL Business site 15,093/mo	Business site	15,093
3	reddit.com Personal Trainers Recommendations? : r/AskChicago Aggregator 4,074,612,103/mo	Aggregator	4,074,612,103
4	my.lifetime.life Dynamic Personal Training at Chicago Business site 153,435/mo	Business site	153,435
5	orangeshoe.com Roscoe Village Chicago Personal Trainers and Fitness ... Business site 1,536/mo	Business site	1,536
6	rightfitpersonaltraining.com Daniel Hicks, Personal Trainer in Chicago, IL Business site 15,093/mo	Business site	15,093
7	thumbtack.com The 10 Best Personal Trainers in Chicago Heights, IL 2026 Aggregator 10,085,324/mo	Aggregator	10,085,324
8	fresha.com Best Personal Trainers near me in Lincoln Park, Chicago Dedicated directory 4,515,096/mo	Dedicated directory	4,515,096

Traffic is the estimated monthly organic visits to the whole domain, shown on a log scale. A content page from a small site ranking above giants is the signal to look for; business sites rank on local relevance and are not slots a directory can take.

Supply

Businesses matching 'personal trainers' on Google Maps within about 20 km of Chicago, IL. This is what you could import on day one.

Google Maps data

565

businesses to list

Counted on Google's category "Fitness center", which can be wider than the niche as you define it.

Best rated examples

LA Fitness

Fitness center

3.5 (1,076)
Crunch Fitness - Burbank Station

Gym

4.8 (1,059)
LA Fitness

Fitness center

3.4 (1,041)
LA Fitness

Fitness center

3.2 (881)
Midtown Athletic Club

Gym

4.3 (866)

Build plan

A starting structure for the directory, drafted from the numbers above. Treat the revenue range as an order of magnitude.

Generated

Name ideas

ChicagoFitTrainers
TrainInChicago
PersonalTrainerHub

Monetization

featured listings

Charge trainers for premium placement in search results.

$500 to $2,000 / mo after a year