How many people search for nursing homes each month?

About 1,839,200 monthly searches across the top related keywords in the United States, led by "best nursing homes".

Who already ranks for nursing homes searches?

0 dedicated directories and 1 general aggregators appear in the top 10 results for "best nursing homes".

Directory / United States / Data pulled 2 hours ago

Nursing Homes Directory

A directory for nursing homes to help families find suitable care options.

Verdict: Worth a try

There is high demand for nursing homes with a monthly search volume of 1,839,200. However, competition is present with one aggregator ranking in the top results and no dedicated directories. This suggests a challenging landscape with limited opportunities for new entries.

Searches: 1,839,200; per month, top 12 keywords
Directories: 0; dedicated, in the top 10
Aggregators: 1; Yelp, Maps, marketplaces
Businesses nearby: n/a; no location given

Demand

Monthly Google searches in United States for the keyword cluster around 'nursing homes'. Phrasings Google counts as one keyword are collapsed.

Google Ads keyword data

Primary keyword

best nursing homes

Cluster total

1,839,200 / mo

Easy keywords

5 of 12

Keyword	Volume	Difficulty	CPC	Intent
nursing home near me	201,000	49 medium	$6.66	navigational
nursing home near m e	201,000	49 medium	$6.66	transactional
nursing home near by me	201,000	49 medium	$6.66	navigational
nursing home care near me	201,000	41 medium	$6.66	commercial
nursing home facility near me	201,000	49 medium	$6.66	navigational
nursing home	90,500	44 medium	$6.58	informational
nursing home and	90,500	44 medium	$6.58	informational
nursing home skills	40,500	14 easy	$6.87	informational
nursing job at home	33,100	0 easy	$1.83	informational
work home nursing jobs	33,100	0 easy	$1.83	informational
nursing work from home	33,100	0 easy	$1.83	informational
nursing jobs at home work	33,100	0 easy	$1.83	informational

Competition

The live top 10 for 'best nursing homes', the keyword a directory for this niche would need to win.

Live Google SERP

Dedicated directory

Sites built for this niche. Your direct competitors.

Aggregator

Yelp, Maps, Reddit, marketplaces. Not beatable, not niche.

Business site

Google chose a business, not a list, for these slots.

Beatable slots

0 of 7

Content pages on domains under 10k visits a month.

No niche directory ranks here, but 4 of the top results are domains with over a million visits a month. Entering this page means outranking them, not filling an empty slot.

#	Result	Type	Est. traffic / mo
1	health.usnews.com Top Rated Nursing Homes in Cumberland, RI Content 13,391,044/mo	Content	13,391,044
2	nursinghomes.com Top-Rated Nursing Homes in Mount Vernon, WA Content 269,030/mo	Content	269,030
3	aplaceformom.com 10 Best Nursing Homes in Providence, RI Content 2,448,327/mo	Content	2,448,327
4	quora.com What are the best nursing homes? Aggregator 369,791,683/mo	Aggregator	369,791,683
5	agingcare.com What are the keys to finding a good nursing home? Content 362,431/mo	Content	362,431
6	health.usnews.com Top Rated Nursing Homes in Caldwell, ID - Health Usnews Content 13,391,044/mo	Content	13,391,044
7	assistedlivingmagazine.com Best Nursing Homes in Sacramento, CA Content 179,752/mo	Content	179,752

Traffic is the estimated monthly organic visits to the whole domain, shown on a log scale. A content page from a small site ranking above giants is the signal to look for; business sites rank on local relevance and are not slots a directory can take.

Build plan

A starting structure for the directory, drafted from the numbers above. Treat the revenue range as an order of magnitude.

Generated

Name ideas

CareFinder
NursingNest
HomeCareHub

Monetization

featured listings

Charge nursing homes for featured placements to increase visibility.

$500 to $2,000 / mo after a year