How many people search for nannies each month?

About 2,622,200 monthly searches across the top related keywords in the United States, led by "best nannies".

Who already ranks for nannies searches?

2 dedicated directories and 6 general aggregators appear in the top 10 results for "best nannies".

Directory / United States / Data pulled 1 hour ago

Nannies Directory

Create a directory for nannies to connect with families seeking childcare services.

Verdict: Worth a try

There is significant demand for nanny services, but competition is high with 2 dedicated directories and 6 aggregators dominating the top search results. The presence of business sites further complicates the landscape, making it challenging to establish a new directory.

Searches: 2,622,200; per month, top 12 keywords
Directories: 2; dedicated, in the top 10
Aggregators: 6; Yelp, Maps, marketplaces
Businesses nearby: n/a; no location given

Demand

Monthly Google searches in United States for the keyword cluster around 'nannies'. Phrasings Google counts as one keyword are collapsed.

Google Ads keyword data

Primary keyword

best nannies

Cluster total

2,622,200 / mo

Easy keywords

7 of 12

Keyword	Volume	Difficulty	CPC	Intent
the nanny	165,000	15 easy	$2.19	informational
nanny serie	165,000	18 easy	$2.19	informational
nanny series	165,000	15 easy	$2.19	informational
nanny the show	165,000	15 easy	$2.19	informational
nanny m	135,000	31 medium	$0.09	informational
nanny mcphee	135,000	31 medium	$0.09	informational
nanny mc free	135,000	31 medium	$0.09	informational
nanny mcphee film	135,000	22 easy	$0.09	informational
nanny mcphee 2005	135,000	31 medium	$0.09	informational
movie with nanny mcphee	135,000	31 medium	$0.09	informational
the nanny cast	74,000	10 easy	-	informational
the nanny actors	74,000	17 easy	-	informational

Competition

The live top 10 for 'best nannies', the keyword a directory for this niche would need to win.

Live Google SERP

Dedicated directory

Sites built for this niche. Your direct competitors.

Aggregator

Yelp, Maps, Reddit, marketplaces. Not beatable, not niche.

Business site

Google chose a business, not a list, for these slots.

Beatable slots

0 of 10

Content pages on domains under 10k visits a month.

#	Result	Type	Est. traffic / mo
1	forum.whitecoatinvestor.com How to find a reliable nanny? Dedicated directory 20,607/mo	Dedicated directory	20,607
2	care.com Find THE BEST Nannies Near You in Albany, OR Aggregator 3,258,612/mo	Aggregator	3,258,612
3	reddit.com How to find a great nanny Aggregator 4,074,612,103/mo	Aggregator	4,074,612,103
4	quora.com What is the best way to find a nanny? Aggregator 369,791,683/mo	Aggregator	369,791,683
5	care.com Find THE BEST Nannies Near You in Kingman, AZ Aggregator 3,258,612/mo	Aggregator	3,258,612
6	mumsnet.com Best place to find experienced nanny? Content 818,803/mo	Content	818,803
7	dcurbanmom.com Good Nannies maintain Healthy Boundaries Business site 260,425/mo	Business site	260,425
8	reddit.com Hi how do you find trustworthy nannies in the city? Aggregator 4,074,612,103/mo	Aggregator	4,074,612,103
9	care.com Find THE BEST Nannies Near You in Brea, CA Aggregator 3,258,612/mo	Aggregator	3,258,612
10	hellonanny.com Tampa Nanny Agency \| Find the Best Nannies for Your ... Dedicated directory 4,092/mo	Dedicated directory	4,092

Traffic is the estimated monthly organic visits to the whole domain, shown on a log scale. A content page from a small site ranking above giants is the signal to look for; business sites rank on local relevance and are not slots a directory can take.

Build plan

A starting structure for the directory, drafted from the numbers above. Treat the revenue range as an order of magnitude.

Generated

Name ideas

NannyConnect
FindYourNanny
NannyNest

Monetization

paid listings

Charge nannies for premium listings to increase visibility.

$500 to $2,000 / mo after a year