How many people search for mortgage brokers each month?

About 525,560 monthly searches across the top related keywords in the United States, led by "best mortgage brokers".

Who already ranks for mortgage brokers searches?

1 dedicated directories and 5 general aggregators appear in the top 10 results for "best mortgage brokers".

Directory / United States / Data pulled 54 minutes ago

Mortgage Brokers Directory

Build a directory for mortgage brokers to connect consumers with financing professionals.

Verdict: Worth a try

There is significant demand for mortgage brokers, but competition is strong with 5 aggregators and 1 dedicated directory in the top 10 results. The presence of business sites limits opportunities for new listings, indicating a challenging environment for a new directory.

Searches: 525,560; per month, top 12 keywords
Directories: 1; dedicated, in the top 10
Aggregators: 5; Yelp, Maps, marketplaces
Businesses nearby: n/a; no location given

Demand

Monthly Google searches in United States for the keyword cluster around 'mortgage brokers'. Phrasings Google counts as one keyword are collapsed.

Google Ads keyword data

Primary keyword

best mortgage brokers

Cluster total

525,560 / mo

Easy keywords

1 of 12

Keyword	Volume	Difficulty	CPC	Intent
mortgage broker	60,500	41 medium	$25.76	commercial
mortgage and broker	60,500	41 medium	$25.76	commercial
broker mortgage loan	60,500	41 medium	$25.76	commercial
mortgage lender broker	60,500	41 medium	$25.76	commercial
mortgage lending broker	60,500	41 medium	$25.76	commercial
mortgage finance broker	60,500	41 medium	$25.76	commercial
mortgage and finance broker	60,500	41 medium	$25.76	commercial
mortgage broker near me	14,800	43 medium	$21.52	commercial
mortgage loan broker near me	14,800	43 medium	$21.52	navigational
mortgage broker va loan	9,900	43 medium	$63.12	navigational
non bank mortgage broker	8,100	0 easy	$24.56	commercial
mortgage broker what is	2,900	40 medium	$9.78	informational

Competition

The live top 10 for 'best mortgage brokers', the keyword a directory for this niche would need to win.

Live Google SERP

Dedicated directory

Sites built for this niche. Your direct competitors.

Aggregator

Yelp, Maps, Reddit, marketplaces. Not beatable, not niche.

Business site

Google chose a business, not a list, for these slots.

Beatable slots

0 of 8

Content pages on domains under 10k visits a month.

#	Result	Type	Est. traffic / mo
1	reddit.com Which banks or credit unions or loan brokers give the best ... Aggregator 4,074,612,103/mo	Aggregator	4,074,612,103
2	bogleheads.org Which mortgage lender is best? Content 683,790/mo	Content	683,790
3	streeteasy.com Recommend a good mortgage broker? Business site 7,560,867/mo	Business site	7,560,867
4	wallethub.com 2026's Best Mortgage Brokers in North Dakota Dedicated directory 14,829,150/mo	Dedicated directory	14,829,150
5	linkedin.com The best mortgage brokers aren't sales sharks \| James Pitt Aggregator 291,322,582/mo	Aggregator	291,322,582
6	yelp.com TOP 10 BEST Mortgage Brokers near Vienna, WV 26105 Aggregator 1,268,971,975/mo	Aggregator	1,268,971,975
7	expertise.com 11 Best Metairie, LA Mortgage Brokers Aggregator 232,075/mo	Aggregator	232,075
8	quora.com What are some reputable commercial mortgage lenders in ... Aggregator 369,791,683/mo	Aggregator	369,791,683

Traffic is the estimated monthly organic visits to the whole domain, shown on a log scale. A content page from a small site ranking above giants is the signal to look for; business sites rank on local relevance and are not slots a directory can take.

Build plan

A starting structure for the directory, drafted from the numbers above. Treat the revenue range as an order of magnitude.

Generated

Name ideas

MortgageMatch
BrokerConnect
FinanceFinder

Monetization

paid listings

Charge mortgage brokers a fee to be listed in the directory.

$500 to $1,500 / mo after a year