How many people search for lawyers each month?

About 7,722,390 monthly searches across the top related keywords in the United States, led by "lawyers".

Who already ranks for lawyers searches?

3 dedicated directories and 2 general aggregators appear in the top 10 results for "lawyers".

Directory / United States / Data pulled 1 day ago

Lawyers Directory

Create a directory for lawyers specializing in estate planning and personal injury law.

Verdict: Worth a try

The demand for legal services is high, but competition is significant with three dedicated directories and multiple aggregators. The market has some available slots, but the presence of established business sites makes it challenging to rank.

Searches: 7,722,390; per month, top 12 keywords
Directories: 3; dedicated, in the top 10
Aggregators: 2; Yelp, Maps, marketplaces
Businesses nearby: n/a; no location given

Demand

Monthly Google searches in United States for the keyword cluster around 'lawyers'. Phrasings Google counts as one keyword are collapsed.

Google Ads keyword data

Primary keyword

lawyers

Cluster total

7,722,390 / mo

Easy keywords

4 of 12

Keyword	Volume	Difficulty	CPC	Intent
estate plan lawyer	368,000	7 easy	$7.58	commercial
lawyer estate planning	368,000	28 easy	$7.58	commercial
lincoln lawyer	301,000	45 medium	$0.15	informational
pi lawyer near me	301,000	59 medium	$147.84	commercial
lawyer from lincoln	301,000	45 medium	$0.15	informational
injury lawyer near me	301,000	25 easy	$147.84	commercial
personal lawyer near me	301,000	59 medium	$147.84	commercial
personal injury lawyer near me	301,000	59 medium	$147.84	commercial
personal.injury lawyer near me	301,000	59 medium	$147.84	navigational
accident lawyer near me near me	301,000	59 medium	$147.84	commercial
lawyer	246,000	58 medium	$32.60	informational
islam lawyer	246,000	23 easy	$4.22	informational

Competition

The live top 10 for 'lawyers', the keyword a directory for this niche would need to win.

Live Google SERP

Dedicated directory

Sites built for this niche. Your direct competitors.

Aggregator

Yelp, Maps, Reddit, marketplaces. Not beatable, not niche.

Business site

Google chose a business, not a list, for these slots.

Beatable slots

0 of 8

Content pages on domains under 10k visits a month.

#	Result	Type	Est. traffic / mo
1	lawyers.com Lawyers.com: Find The Right Lawyer. Learn About Your Legal ... Aggregator 291,956/mo	Aggregator	291,956
2	bls.gov Lawyers : Occupational Outlook Handbook Business site 20,755,963/mo	Business site	20,755,963
3	bestlawyers.com Best Lawyers \| Top-Rated Attorneys Near Me \| Purely Peer ... Dedicated directory 1,050,311/mo	Dedicated directory	1,050,311
4	en.wikipedia.org Lawyer Aggregator 9,270,988,693/mo	Aggregator	9,270,988,693
5	missourilawyershelp.org Find a Lawyer - MissouriLawyersHelp.org Dedicated directory 33,249/mo	Dedicated directory	33,249
6	michiganlegalhelp.org Find a Lawyer Dedicated directory 593,220/mo	Dedicated directory	593,220
7	mdcourts.gov Lawyers Business site 946,807/mo	Business site	946,807
8	licensedlawyer.org Licensed Lawyer Home Business site 13,206/mo	Business site	13,206

Traffic is the estimated monthly organic visits to the whole domain, shown on a log scale. A content page from a small site ranking above giants is the signal to look for; business sites rank on local relevance and are not slots a directory can take.

Build plan

A starting structure for the directory, drafted from the numbers above. Treat the revenue range as an order of magnitude.

Generated

Name ideas

LegalGuidePro
EstateLawConnect
InjuryLawNetwork

Monetization

paid listings

Charge lawyers for featured listings to enhance visibility.

$500 to $2,000 / mo after a year