How many people search for insurance agents each month?

About 316,770 monthly searches across the top related keywords in the United States, led by "best insurance agents".

Who already ranks for insurance agents searches?

2 dedicated directories and 4 general aggregators appear in the top 10 results for "best insurance agents".

Directory / United States / Data pulled 52 minutes ago

Insurance Agents Directory

A directory for insurance agents to connect with potential clients nationwide.

Verdict: Worth a try

While there is strong demand for insurance agents, the competition is significant with 2 dedicated directories and 4 aggregators in the top results. This makes it challenging to establish a new directory, as existing sites dominate the search landscape.

Searches: 316,770; per month, top 12 keywords
Directories: 2; dedicated, in the top 10
Aggregators: 4; Yelp, Maps, marketplaces
Businesses nearby: n/a; no location given

Demand

Monthly Google searches in United States for the keyword cluster around 'insurance agents'. Phrasings Google counts as one keyword are collapsed.

Google Ads keyword data

Primary keyword

best insurance agents

Cluster total

316,770 / mo

Easy keywords

3 of 12

Keyword	Volume	Difficulty	CPC	Intent
insurance agent near me	40,500	36 medium	$23.71	commercial
insurance agent near.me	40,500	36 medium	$23.71	navigational
insurance agent	27,100	31 medium	$29.69	informational
state farm insurance agent	22,200	71 hard	$17.32	navigational
health insurance agent near me	14,800	26 easy	$15.09	navigational
medical insurance agent near me	14,800	26 easy	$15.09	commercial
independent insurance agent	12,100	41 medium	$27.92	navigational
insurance agent health	9,900	70 hard	$35.29	navigational
health insurance agent broker	9,900	70 hard	$35.29	commercial
independent insurance agent near me	9,900	28 easy	$20.75	navigational
insurance agent car	8,100	49 medium	$44.46	commercial
auto insurance agent	8,100	48 medium	$59.13	commercial

Competition

The live top 10 for 'best insurance agents', the keyword a directory for this niche would need to win.

Live Google SERP

Dedicated directory

Sites built for this niche. Your direct competitors.

Aggregator

Yelp, Maps, Reddit, marketplaces. Not beatable, not niche.

Business site

Google chose a business, not a list, for these slots.

Beatable slots

0 of 8

Content pages on domains under 10k visits a month.

#	Result	Type	Est. traffic / mo
1	insurance-forums.com What is the Best Company for a Long Term Career? Content 32,990/mo	Content	32,990
2	wallethub.com 2026's Best Insurance Agents in Tennessee Dedicated directory 14,829,150/mo	Dedicated directory	14,829,150
3	facebook.com Recommended insurance companies for home and ... Aggregator 3,209,723,111/mo	Aggregator	3,209,723,111
4	insurify.com Best Home Insurance Companies in Toledo, Ohio (2026) Content 1,715,512/mo	Content	1,715,512
5	insurancedirectory.com Best Chattanooga, TN Independent Insurance Agents Dedicated directory 29,151/mo	Dedicated directory	29,151
6	reddit.com Insurance Agent Recommendation? : r/SALEM Aggregator 4,074,612,103/mo	Aggregator	4,074,612,103
7	linkedin.com My 30 years in insurance: lessons learned and tips shared Aggregator 291,322,582/mo	Aggregator	291,322,582
8	yelp.com TOP 10 BEST Health Insurance Broker in Peoria, AZ Aggregator 1,268,971,975/mo	Aggregator	1,268,971,975

Traffic is the estimated monthly organic visits to the whole domain, shown on a log scale. A content page from a small site ranking above giants is the signal to look for; business sites rank on local relevance and are not slots a directory can take.

Build plan

A starting structure for the directory, drafted from the numbers above. Treat the revenue range as an order of magnitude.

Generated

Name ideas

InsureConnect
AgentFinder
PolicyPros

Monetization

featured listings

Charge insurance agents for premium placement in search results.

$500 to $2,000 / mo after a year