How many people search for horse each month?

About 7,516,780 monthly searches across the top related keywords in the United States, led by "horse la".

Who already ranks for horse searches?

0 dedicated directories and 3 general aggregators appear in the top 10 results for "horse la".

Local directory / United States / Data pulled 1 day ago

Horse Directory in LA

A directory for horse-related services and businesses in Los Angeles.

Verdict: Crowded or small

The local demand for horse-related services is decent, but the market is crowded with business sites and aggregators dominating the top search results. There are no dedicated directories, making it challenging to establish a new listing service in this niche.

Local searches: 16,950; per month; 7,516,780 nationally
Directories: 0; dedicated, in the top 10
Aggregators: 3; Yelp, Maps, marketplaces
Businesses nearby: 0; within ~20 km

Demand

Monthly Google searches in United States for the keyword cluster around 'horse', with the LA keywords marked. Phrasings Google counts as one keyword are collapsed.

Google Ads keyword data

Primary keyword

horse la

Local / national

16,950 / 7,516,780

Easy keywords

14 of 18

Keyword	Volume	Difficulty	CPC	Intent
horse	673,000	75 hard	$3.30	informational
hors horse	673,000	75 hard	$3.30	informational
horse with horses	673,000	75 hard	$3.38	informational
slow horse	301,000	65 hard	$0.32	informational
horse sea	201,000	18 easy	$0.37	informational
sean horse	201,000	18 easy	$0.37	informational
animal sea horse	201,000	18 easy	$0.36	informational
horse ride near me	201,000	5 easy	$0.80	commercial
riding horse near me	201,000	5 easy	$0.80	commercial
horse backing riding near me	201,000	5 easy	$0.80	transactional
horse-fly	165,000	5 easy	$0.81	informational
horse ride	165,000	12 easy	$0.86	informational
horse riding la local	5,400	16 easy	$2.18	informational
la horse rental local	1,900	3 easy	$1.53	commercial
la quinta inn lexington/horse park local	1,300	0 easy	$3.36	navigational
la quinta inn lexington horse park local	1,300	0 easy	$4.31	navigational
horse la local	1,000	22 easy	-	informational
la horse jean gabin local	1,000	6 easy	-	informational

Competition

The live top 10 for 'horse la', the keyword a directory for this niche would need to win.

Live Google SERP

Dedicated directory

Sites built for this niche. Your direct competitors.

Aggregator

Yelp, Maps, Reddit, marketplaces. Not beatable, not niche.

Business site

Google chose a business, not a list, for these slots.

Beatable slots

0 of 9

Content pages on domains under 10k visits a month.

No niche directory ranks here, but 4 of the top results are domains with over a million visits a month. Entering this page means outranking them, not filling an empty slot.

#	Result	Type	Est. traffic / mo
1	instagram.com Horses (@horsesonsunset) • Instagram photos and videos Aggregator 2,491,888,647/mo	Aggregator	2,491,888,647
2	lahorserentals.com LA Horse Rentals \| horseback riding \| 1850 Riverside Drive ... Business site 10,863/mo	Business site	10,863
3	reddit.com Horses has closed : r/FoodLosAngeles Aggregator 4,050,600,694/mo	Aggregator	4,050,600,694
4	tastecooking.com Horses Wakes Up From a Very Bad Dream - Taste Cooking Business site 684,256/mo	Business site	684,256
5	andershusa.com Review: Horses in L.A. - Hollywood's Hottest Restaurant Content 103,168/mo	Content	103,168
6	la.eater.com Hollywood Hotspot Horses Temporarily Closes Business site 5,387,028/mo	Business site	5,387,028
7	kevineats.com Horses (Los Angeles, CA) Business site 279,885/mo	Business site	279,885
8	yelp.com Horses - Restaurant Reviews Aggregator 1,267,924,320/mo	Aggregator	1,267,924,320
9	thelaec.com The Los Angeles Equestrian Center Business site 21,139/mo	Business site	21,139

Traffic is the estimated monthly organic visits to the whole domain, shown on a log scale. A content page from a small site ranking above giants is the signal to look for; business sites rank on local relevance and are not slots a directory can take.

Supply

Businesses matching 'horse' on Google Maps within about 20 km of LA. This is what you could import on day one.

Google Maps data

businesses to list

Counted on Google's category, which can be wider than the niche as you define it.

Build plan

A starting structure for the directory, drafted from the numbers above. Treat the revenue range as an order of magnitude.

Generated

Name ideas

LA Horse Hub
Equine Connect LA
Horse Services LA

Monetization

featured listings

Charge businesses for featured placement in search results.

$500 to $1,500 / mo after a year