How many people search for halloween candles each month?

About 18,440 monthly searches across the top related keywords in the United States, led by "best halloween candles".

Who already ranks for halloween candles searches?

0 dedicated directories and 2 general aggregators appear in the top 10 results for "best halloween candles".

Directory / United States / Data pulled 1 day ago

Halloween Candles Directory

A niche directory for Halloween candles featuring various brands and types.

Verdict: Crowded or small

The market for Halloween candles shows decent demand but is crowded with business sites and aggregators dominating the top search results. With only one beatable slot available, establishing a new directory may face significant challenges due to high competition.

Searches: 18,440; per month, top 12 keywords
Directories: 0; dedicated, in the top 10
Aggregators: 2; Yelp, Maps, marketplaces
Businesses nearby: n/a; no location given

Demand

Monthly Google searches in United States for the keyword cluster around 'halloween candles'. Phrasings Google counts as one keyword are collapsed.

Google Ads keyword data

Primary keyword

best halloween candles

Cluster total

18,440 / mo

Easy keywords

12 of 12

Keyword	Volume	Difficulty	CPC	Intent
halloween candle	5,400	0 easy	$1.25	transactional
halloween candle holder	1,900	0 easy	$0.65	transactional
halloween candle warmer	1,900	0 easy	$0.40	transactional
bath and body halloween candle	880	0 easy	$0.91	transactional
bath and body works halloween candle	880	0 easy	$0.91	transactional
floating candle halloween	880	0 easy	$0.61	transactional
halloween candle tapers	720	0 easy	$0.68	transactional
bath and body works halloween candle holder	720	2 easy	$0.43	transactional
halloween candle yankee	590	0 easy	$0.87	transactional
halloween pumpkin candle	480	0 easy	$0.76	transactional
yankee candle halloween 2026	480	0 easy	$1.05	informational
flameless halloween candle	390	0 easy	$0.70	transactional

Competition

The live top 10 for 'best halloween candles', the keyword a directory for this niche would need to win.

Live Google SERP

Dedicated directory

Sites built for this niche. Your direct competitors.

Aggregator

Yelp, Maps, Reddit, marketplaces. Not beatable, not niche.

Business site

Google chose a business, not a list, for these slots.

Beatable slots

1 of 9

Content pages on domains under 10k visits a month.

#	Result	Type	Est. traffic / mo
1	yankeecandle.com Halloween Candles & Decor Business site 787,993/mo	Business site	787,993
2	goosecreek.com Halloween Candles Business site 185,288/mo	Business site	185,288
3	reddit.com Candle recommendations that smell like Halloween season? Aggregator 4,074,612,103/mo	Aggregator	4,074,612,103
4	diocandlecompany.com Halloween Scented Candles Business site 2,869/mo	Business site	2,869
5	habershamcandle.com Halloween Candle Scents That Bring The Nostalgia Business site 3,294/mo	Business site	3,294
6	tuscanycandle.com 2026 Halloween Content 19,527/mo	Content	19,527
7	youtube.com BEST OF HALLOWEEN Candles So Far! Bath & Body Works ... Aggregator 3,048,689,296/mo	Aggregator	3,048,689,296
8	aarkaorigins.com Best Halloween Candles 2026: 15 Spooky Scents That ... Content 1,662/mo	Content	1,662
9	magiccandlecompany.com Halloween Fragrances \| Spooky Season Scents Business site 22,526/mo	Business site	22,526

Traffic is the estimated monthly organic visits to the whole domain, shown on a log scale. A content page from a small site ranking above giants is the signal to look for; business sites rank on local relevance and are not slots a directory can take.

Build plan

A starting structure for the directory, drafted from the numbers above. Treat the revenue range as an order of magnitude.

Generated

Name ideas

SpookyGlowCandles
HauntLightDirectory
CandleFrights

Monetization

featured listings

Charge businesses to feature their listings prominently on the directory.

$500 to $1,500 / mo after a year