How many people search for boutique hotels each month?

About 732,800 monthly searches across the top related keywords in the United States, led by "best boutique hotels".

Who already ranks for boutique hotels searches?

0 dedicated directories and 1 general aggregators appear in the top 10 results for "best boutique hotels".

Directory / United States / Data pulled 2 hours ago

Boutique Hotels Directory

A directory for boutique hotels showcasing unique accommodations across various locations.

Verdict: Worth a try

While there is significant demand for boutique hotels, the competition is primarily from aggregators. With no dedicated directories in the top results, there is a chance to capture the beatable slot. However, the presence of a strong aggregator indicates a challenging landscape.

Searches: 732,800; per month, top 12 keywords
Directories: 0; dedicated, in the top 10
Aggregators: 1; Yelp, Maps, marketplaces
Businesses nearby: n/a; no location given

Demand

Monthly Google searches in United States for the keyword cluster around 'boutique hotels'. Phrasings Google counts as one keyword are collapsed.

Google Ads keyword data

Primary keyword

best boutique hotels

Cluster total

732,800 / mo

Easy keywords

10 of 12

Keyword	Volume	Difficulty	CPC	Intent
boutique hotel	90,500	12 easy	$1.00	navigational
boutique hotel and	90,500	27 easy	$1.00	navigational
nyc boutique hotel	40,500	15 easy	$2.66	navigational
new boutique hotel nyc	40,500	42 medium	$2.66	navigational
boutique hotel new york	40,500	41 medium	$2.66	navigational
boutique hotel new york city	40,500	15 easy	$2.66	navigational
hotel boutique ny	40,500	15 easy	$2.66	navigational
hotel boutique en new york	40,500	15 easy	$2.66	navigational
chicago boutique hotel	33,100	15 easy	$2.53	navigational
boutique hotel chicago il	33,100	15 easy	$2.53	navigational
boutique hotel chicago illinois	33,100	15 easy	$2.53	navigational
boutique hotel nola	22,200	13 easy	$1.88	navigational

Competition

The live top 10 for 'best boutique hotels', the keyword a directory for this niche would need to win.

Live Google SERP

Dedicated directory

Sites built for this niche. Your direct competitors.

Aggregator

Yelp, Maps, Reddit, marketplaces. Not beatable, not niche.

Business site

Google chose a business, not a list, for these slots.

Beatable slots

1 of 8

Content pages on domains under 10k visits a month.

#	Result	Type	Est. traffic / mo
1	mrandmrssmith.com Best boutique and luxury hotels in Martha's Vineyard Content 618,948/mo	Content	618,948
2	designhotels.com Best Boutique & Luxury Hotels Baja California Sur (2026) Content 822,991/mo	Content	822,991
3	designhost.gr Boutique hotels: 10 of the world's best design hotels Content 4,679/mo	Content	4,679
4	thehotelguru.com Boutique reviews and guides for Arizona Content 1,072,552/mo	Content	1,072,552
5	tripadvisor.com THE 10 BEST Boutique Hotels in Cambodia Aggregator 662,412,987/mo	Aggregator	662,412,987
6	boutiquehotel.me The 16 best boutique hotels in Montego Bay Content 27,792/mo	Content	27,792
7	secretbay.dm Vogue Names Secret Bay Among the World's Best ... Content 15,805/mo	Content	15,805
8	boutiquehotels.org The Best Boutique Hotels In St Lucia Content 53,770/mo	Content	53,770

Traffic is the estimated monthly organic visits to the whole domain, shown on a log scale. A content page from a small site ranking above giants is the signal to look for; business sites rank on local relevance and are not slots a directory can take.

Build plan

A starting structure for the directory, drafted from the numbers above. Treat the revenue range as an order of magnitude.

Generated

Name ideas

BoutiqueStay
ChicInn
UniqueLodgings

Monetization

featured listings

Charge hotels for premium placement in search results.

$500 to $1,500 / mo after a year