How many people search for accountants each month?

About 4,168,330 monthly searches across the top related keywords in the United States, led by "best accountants".

Who already ranks for accountants searches?

0 dedicated directories and 8 general aggregators appear in the top 10 results for "best accountants".

Directory / United States / Data pulled 45 minutes ago

Accountants Directory

Create a directory for accountants to connect clients with professional services.

Verdict: Worth a try

While there is significant demand for accountants, the competition is steep with 8 aggregators dominating the top search results. There are no dedicated directories ranking, making it challenging to establish a unique presence in this space.

Searches: 4,168,330; per month, top 12 keywords
Directories: 0; dedicated, in the top 10
Aggregators: 8; Yelp, Maps, marketplaces
Businesses nearby: n/a; no location given

Demand

Monthly Google searches in United States for the keyword cluster around 'accountants'. Phrasings Google counts as one keyword are collapsed.

Google Ads keyword data

Primary keyword

best accountants

Cluster total

4,168,330 / mo

Easy keywords

1 of 12

Keyword	Volume	Difficulty	CPC	Intent
google accountant	450,000	97 hard	$8.15	navigational
accredited business accountant	201,000	61 hard	$5.49	informational
malaysian institute of accountant	201,000	43 medium	$0.37	navigational
the accountant	165,000	49 medium	$0.72	informational
accountant film	165,000	45 medium	$0.72	informational
movie the accountant	165,000	49 medium	$0.72	informational
accountant movie 2016	165,000	33 medium	$0.72	informational
accountant ben affleck	165,000	49 medium	$0.72	informational
film the accountant 2016	165,000	49 medium	$0.72	informational
certified practising accountant	165,000	67 hard	$13.42	informational
certified industrial accountant	165,000	0 easy	$0.86	informational
certified professional accountant	165,000	67 hard	$13.42	informational

Competition

The live top 10 for 'best accountants', the keyword a directory for this niche would need to win.

Live Google SERP

Dedicated directory

Sites built for this niche. Your direct competitors.

Aggregator

Yelp, Maps, Reddit, marketplaces. Not beatable, not niche.

Business site

Google chose a business, not a list, for these slots.

Beatable slots

0 of 9

Content pages on domains under 10k visits a month.

No niche directory ranks here, but 7 of the top results are domains with over a million visits a month. Entering this page means outranking them, not filling an empty slot.

#	Result	Type	Est. traffic / mo
1	reddit.com Does anyone know any good accountants? : r/askportland Aggregator 4,074,612,103/mo	Aggregator	4,074,612,103
2	quora.com Who are some good and affordable accountants that can ... Aggregator 369,791,683/mo	Aggregator	369,791,683
3	m.yelp.com TOP 10 BEST Accountants near Ramsey, NJ - Updated 2026 Aggregator 21,530,517/mo	Aggregator	21,530,517
4	reddit.com Can anyone recommend a good local accountant? I'm new ... Aggregator 4,074,612,103/mo	Aggregator	4,074,612,103
5	linkedin.com Stanislav (Stas) Sukhinin, CFA's Post Aggregator 291,322,582/mo	Aggregator	291,322,582
6	thervo.com Top 10 accountants in Kissimmee, FL Content 431,150/mo	Content	431,150
7	expertise.com 8 Best Auburn, CA Accountants Aggregator 232,075/mo	Aggregator	232,075
8	reddit.com Any good accountants in the area? : r/nashville Aggregator 4,074,612,103/mo	Aggregator	4,074,612,103
9	reddit.com Recommendations for Tax Accountants : r/rochestermn Aggregator 4,074,612,103/mo	Aggregator	4,074,612,103

Traffic is the estimated monthly organic visits to the whole domain, shown on a log scale. A content page from a small site ranking above giants is the signal to look for; business sites rank on local relevance and are not slots a directory can take.

Build plan

A starting structure for the directory, drafted from the numbers above. Treat the revenue range as an order of magnitude.

Generated

Name ideas

Accountant Connect
Find Your Accountant
Pro Accountant Hub

Monetization

paid listings

Charge accountants for premium listings to increase visibility and attract clients.

$500 to $2,000 / mo after a year